Comparably’s “Companies Encouraging Organization-Wide Innovation”

We were featured in Comparably's article on companies encouraging organization-wide innovation. Read through our responses down below and check out the article here.

Tell us about some of the innovation happening at your company.

Our Video Production & Digital Marketing Team had noticed a slight turn down in creative & innovative video introductions and thumbstoppers, which are critical for a successful video and ad because the first few seconds of an ad can make or break the entire campaign’s performance. The Video Production team got to thinking- while most of our employees were working from home, enjoying their pet’s company, and experimenting with new recipes, let’s ask them to record just 7 seconds of those moments to test in new video introductions. As with everything we do at Golden Hippo, speed of implementation was key. The Video Production team quickly created a Slack channel called #homemadeintros and encouraged all of our employees to submit these 7 second videos to then test in different ad introductions, which generated thousands of unique videos that spurred new front ends resulting in new revenue growth.

Can you tell us the effect on your culture of focusing on organization-wide innovation?

Since creating the #homemadeintros Slack channel, team members across all departments have been able to contribute to revenue growth in ways that were previously not possible. This has motivated everyone to share their video introductions and has created a stronger sense of unity within our culture. We all share the same goal of contributing to our company’s success, and this initiative has made it easier for employees to work together towards this goal.